If you're a small business owner, you've probably heard that you need a website—maybe more times than you'd like. But no one really explains what kind of website, how to build it, or where to even begin.

When building or updating your website, one of the simplest but most overlooked ways to boost your site’s search engine ranking is right in your photo files — the image filenames.

When you launch a new website for your business, it can feel like checking off a major to-do list item—and it is! But here’s something many small business owners don’t realize: your website isn’t a one-and-done project.

Your website is more than just a digital brochure—it’s the online home for your business and one of the most powerful tools you have to connect with your audience. But if your website isn’t set up to actively support your goals, it’s like having a store with the lights off and the doors locked. So, how do you make your website work for you instead of just sitting there? Here’s what you need to know to turn it into a lead-generating, sales-boosting powerhouse.

When it comes to building a successful website, design is only half the battle. The words on your site—the copy—play a crucial role in turning visitors into customers. But if you're not a writer, crafting compelling website copy can feel overwhelming. Where do you start? What should you say? And how do you make sure your message resonates with your audience?

Your favicon, or the small icon that appears in a browser tab next to your website's title, is a tiny yet essential part of your website's branding. A well-designed favicon helps your small business stand out, enhances user experience, and keeps your site looking professional.

For small businesses, being found by local customers online is crucial—and one of the simplest ways to make that happen is by creating a Google Business Profile (GBP). A Google Business Profile lets your business appear in Google Maps and local search results, where potential customers can easily find your contact information, hours, and customer reviews.